'Green Scene' -a Creative Director came up to my saying "I have a meeting in 90 minutes and I need a logo - what can you do?" In that brief time I created this identity for C-Net's environentally orientated web space depicting an organic sapling emerging from the ground creating the 'g' of the word green.
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Icons for Dell Catalog
1. e-Productivity - systems enabling basic productivity such as word processing, spreadsheets, email and internet usage. |
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2. Music and Photography - systems that enable playing of media such as CDs, MP3s, DVDs, slideshows etc. |
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3. High-End Creativity - systems that enable media usage and the creation of media such as editing home movies, editing music tracks, photo-retouching, watching tv etc.
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4. Gaming - the most advanced of all the systems targeted specifically at gamers.
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5. Thin and Light - some notebooks are also much thinner and weigh less.
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'Win with England' - promotion identity for Carlsberg beer's sponsorship of the English soccer team. The brief was to encompass the passion fans have for the game with a clever and up market identity. This logo was used for both the
European Cup and World Cup.
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'Enjoy the Classic Moment' - a promotional identity for Coca-Cola Holland
created by reverse-engineering the illustrator files of the current international
logo. The brief was to evoke the nostalgic power of the brand in this promotion
where classically-shaped glasses were given away with purchases. |
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Vodafone's Christmas promotion asked to take a fresh look at their corporate
identity. The solution plays on the quotation mark inherent in the simcard
logo to become the 'G' of Gifted.
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When Indian Motorcycle was reincorporating, a previous logo, of a Native
American Indian chief was felt to be politically incorrect. Having done my
university dissertation on 'The Native American as a graphic image
through history' I quickly developed several approaches of which this was
my favorite. Focus groups uncovered the fact that the old logo did not offend
the Native American community so it was brought back.
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