'This is your life'
This is your life - the online ad from a campaign that played on the TV show (still running in the UK) to introduce Citibank's account aggregation to the wider population for the first time.
Through this, all online services can be channeled into one webpage, for example e.g. airmiles, hotmail, banking, utilities etc. Similarily the type swirls and moves around as it becomes organized into the copy line "...organized on one page".
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This is your life - the direct mail/leaflet from the same Citibank campaign.
The 'book' opens to reveal how the user's life laid out in Ctibank's MyAccount.
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The brief for this direct mail piece was to communicate many
of the free offers that Vodafone was giving away over Christmas.
The theme of opening Christmas presents resulted in this
innovative format.
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Continuing the Gifted theme a template was produced for advertising, in-store and online communication. With over 30 other agencies involved, I also produced a large set of brand guidelines. |
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Promotional campaign
This media teaser had to encompass the humor of the highly irreverent potato chip brand, 'Nik Naks' and the TV show, 'the Osbournes. I developed this ficticious 'Bat N' Bird' flavor potato snack which was never intended to be manufactured but to generate publicity for the show. It also showcases my photoshop skills. |
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Reebok Mural
Mounted in gyms this Reebok mural portrays a sense of energy,
style and exuberance through various lines of Reebok apparel.
Depending on the size of the wall, more 2x1 meter squares could be
added to the right. The styling hides the specific details of the
clothes so that the mural could remain in place year after year
without becoming dated. |
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Poster
The brief for this project asked for a poster to be produced for a documentary film festival. With no images available I created a typographic solution that plays on the use of film and video. |
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Leaflet
Hasbro Interactive wanted to produce a leaflet for a trade show.
The brief was to communicate the fact that they made games for
the Playstation and to give some details about them. |
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The solution? A playstation paddle-shaped leaflet. |
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